The journal

Guides

Notes on fragrance from the house — how a scent is built, how to read one, and how to wear it.

7 pieces
5 min read

How to choose a perfume as a gift

Buying fragrance for someone else is usually treated as a guess. It does not have to be: what to look at before you shop, which families...

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5 min read

How to store perfume so it does not turn

Light, heat, air and movement are what age a fragrance, and the bathroom shelf supplies three of the four. How long a bottle really lasts, where...

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5 min read

How to apply attar: where, how much, and how to layer it

Attar is an oil, not a spray, and it rewards a different hand. Where to place it, how much is actually enough, why rubbing ruins it,...

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4 min read

NOORQIRO: frequently asked questions

Straight answers about who NOORQIRO is, where the fragrances are made, what the house sells, and how an extrait de parfum differs from an attar.

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10 min read

Concentration, longevity and sillage

What EDC, EDT, EDP and extrait really mean, the words we use for performance, what affects how a fragrance lasts, and how to read our 1–5...

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9 min read

Understanding olfactory families

The classification systems perfumery uses, each major family with its defining accord and a reference example, and why families are guides rather than rules.

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10 min read

How to read a note pyramid

Top, heart, base — what the tiers really mean, why they are a simplification, and how to test a fragrance on skin over several hours.

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